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About us

We're digitising Norwegian
grassroots sport.

Sportio is built by people who have served on club boards themselves and run cables on volunteer work days. We know where the problems are.

Mist over an empty artificial pitch early in the morning, spruce-covered hills behind
Morning · before the first session
Why Sportio

Around 11,000 clubs.
Nearly all run in people's spare time.

Norway has around 11,000 sports clubs, run by volunteers who give up their spare time. Yet most of them struggle with outdated websites, scattered spreadsheets and tools made for professional clubs — not for the grassroots club.

We believe a small football club in Jæren deserves technology as good as a top club's academy. That's why we bring the website, matches, members and training together in one platform that looks great and is great to use.

The goal is simple: give time back to the volunteers, so more children get to enjoy sport.

“Tools should give time back to what matters — the children and the pitch.”
An old wooden shelf with trophies and faded team photos in a clubhouse
The clubhouse · the trophy shelf
Values

Three things we won't compromise on.

Volunteering at heart

We champion the volunteers. Our tools should give time back to what matters — the children and the pitch.

Secure and Norwegian

Data stored in the EU, with GDPR as the foundation. Built here, for the way things work in Norway.

Simple wins

If a volunteer can't make sense of it in two minutes, we've got it wrong. Simplicity is a feature.

How we work

Four rules for how.

  • 01

    We build together with the clubs

    The order in which we build things is set by feedback from clubs, not by a roadmap drawn up in a meeting room.

  • 02

    Honest marketing

    We only promise what the code does. If it's on the website, it's in the product.

  • 03

    Data in the EU

    Database, files and servers in Frankfurt. Sub-processors are named in our privacy notice.

  • 04

    Norwegian first

    Norwegian (Bokmål) on every screen, Norwegian sports terminology and Norwegian procedures such as NIF's annual membership and activity reporting (Samordnet rapportering). The administration is also available in English for those who need it.

The road to 2027

No dates we can't keep.

  1. Interest and input

    Clubs sign up and tell us what Sportio needs to do.

  2. Pilot clubs invited

    The first clubs move in and use the platform in their everyday club life.

  3. Launch

    Sportio opens to every grassroots club in Norway.

Children running on a red athletics track in low evening sun, seen from behind
Athletics · evening session
Launching in 2027

Join the team.

Register interest and we'll be in touch before launch. Clubs that join from the start get a discount code, and pilot clubs pay less.

We use your email address only for news about the launch and your discount code. You can unsubscribe at any time. Privacy